Consumer Herding Behavior in Online Buying: A Literature Review
نویسندگان
چکیده
The purpose of this review paper is to present the application herding behavior in online buying. simplest description imitation others making decisions. Online buying platforms have facilitated observing others' behavior, thereby increasing possibilities social influence on our information search, evaluation, and concept multi-disciplinary; however, literature mainly grounded economics finance. There little understanding marketing literature. Therefore, study covers through high-quality research papers published from 2000 2020 journals indexed science citation index, index expanded, emerging source index. This discusses conceptualization buying, situations, information-processing view herding, measuring effect, models theories, areas for future enrich proposes a model (HCMMD) based stimulus-organism-response (SOR) theory behavior. Keywords: Consumer Herding Behavior, Literature Review, Models, Buying, Stimulus-Organism-Response Theory.
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ژورنال
عنوان ژورنال: International Review of Management and Business Research
سال: 2021
ISSN: ['2306-9007', '2307-5953']
DOI: https://doi.org/10.30543/10-1(2021)-30